A New Age of Luxury Retailing: Brand Expectations
High end retail is changing. As part of a presentation to the International Retail Design Conference “A New Age of Luxury Retailing,” we talked to luxury shoppers on New York’s Madison Avenue and to...
View ArticleClik here to view.
How Half Naked Congressman Saves Gawker Brand
Gawker.com fans were in full rebellion. Some threatened to never visit the site again. The Twittering class hated Gawker’s redesign launched February 7th. On February 9th, that all changed. Gawker.com...
View ArticleClik here to view.
E Ink’s New Logo
Congratulations to E Ink on their new logo. The company was a spin-off from the MIT Media Lab back in 1997 and pioneered the concept of electronic paper. Old Logo New Logo Originally marketed for...
View ArticleClik here to view.
Brand Taglines Straplines Slogans and Catchphrases
Your brand name is a good start in creating the verbal expression of your brand. To convey a richer story, you need more than that. Call it a tagline, strapline, or slogan, a short, catchy phrase may...
View ArticleClik here to view.
Counterfeit Brands from China and in China
If copying is the highest form of flattery, businesses in China truly loves American brands and American advertising. Sometimes the copying is funny, like this Chinese take on KFC: Sometimes it is...
View ArticleClik here to view.
Beyond Name and Logo: Other Elements of Your Brand
The most basic brand elements are a name and a logo. But these alone are not enough to communicate a rich brand identity. Your own personal identity is more than your name and your face. Your identity...
View ArticleClik here to view.
The Al Qaeda Brand Ten Years Later
Most people don’t think of Al Qaeda and marketing in the same sentence. But marketing is important to Al Qaeda and so is the strength of its brand. It is the key to raising money, recruiting jihadis...
View ArticleClik here to view.
Google: Constant Change Is the Brand Constant
I posted this article last week and just had to update it with today’s (5/23/2012) Moog doodle: Respect for the logo has been a key tenet of brand management for decades. Brands spend millions...
View ArticleClik here to view.
BBC News Interviews Merriam Associates About Google Doodles
Several months ago, we wrote about the unique way Google uses its logo on its website. Most brands consider their logos to be sacrosanct and unchangeable. Google changes and plays with its logo all the...
View ArticleClik here to view.
eBay Removes Personality from Its Brand
eBay unveiled its new brand logo today–Now! Personality-Free! Edit Gone is the quirky all-over-the-place lettering and eccentric typeface. In its place you have a bland, flatness that conforms to the...
View ArticleClik here to view.
Louisville Slugger Hits It Out of the Ballpark with Its New Logo
Louisville Slugger unveiled its new logo this week and it is a home run. So often, when companies have adopted a new logo, they have stripped their visual identity of all personality in favor of...
View ArticleClik here to view.
Too Much Spoils the Brand: Google Over-Doodles the World Cup
Google Doodles have become part of the Google brand. BBC News Magazine interviewed me about how whimsically changing the Google logo defied standard “brand police” rules about brand consistency. During...
View ArticleClik here to view.
Converse Lawsuit to Protect Iconic Sneaker Brand
Adweek reports today that Converse has sued 31 companies in U.S. District Court for infringing on its Chuck Taylor All Star brand design. Brands are not just about names and logos–they also encompass...
View ArticleClik here to view.
Keds Iconic Brand with Iconic Brand Shape
You know a pair of Keds just by looking at them. Keds has an iconic brand shape that is turning 100 in 2016. Keds brand has just appointed Kirshenbaum Bond Senecal + Partners to bring the brand into...
View Article
